There are 2 famous lines in the Jerry Maguire movie.  One of them is, of course, “Show me the Money!”  But the other one is the one that women always remember because it’s the romantic one – “You had me at hello.”

I think BOTH are relative to business – however, the romantic one is the one that I apply toward my marketing strategies – particularly when it comes to presentations (like teleclasses)!

Did you know that when it comes to your presentation, what you start out with is SO much more important than the last 15 minutes of the “close” at the end?

I can’t tell you how many people I’ve come across that have it all backwards – they put all their time and energy into that final 15 minutes.  But the truth is, if you’ve done your job through the first 45 minutes of your talk, you can write a simple, easy sales pitch for the end and you will create massive sales – and way more than you would have otherwise!

I taught this strategy and went through a teleseminar template that I described to Matt Bacak (Internet Marketer), and when he started using it, his sales went up dramatically and immediately.  He said my template felt “real” and “the best” to him, it made so much sense to him and he loved the new insight of “You had me at hello”.

The impact was even greater for him as before he spoke to me he had just had meeting with someone that was really salesy and aggressive, which he didn’t enjoy at all – and his sales reflected that.  But using this new structure worked for him amazingly!  In fact it was the best sales he’d ever done.

What he learned is that your best sales come from you speaking the truth, being who you are, and knowing the structure of what you need to put it in.

You don’t have to be someone that you’re not in order to make great sales! Continue Reading

The other day I went to the vitamin store to get some vitamins, and I was looking at the different cleanses they had and it got me thinking…

In the same way that it’s important to occasionally do a body cleanse, it’s just as necessary to do a detox cleanse for your mind!

Just like little toxins or garbage that can get stored in your body over time and look like extra weight that is burdensome and unattractive, the same thing can happen with your mind – you can end up carrying around extra weight that is ugly and negative – starting in little bits that build up over time.

With your body it can sneak up on you, feeling sluggish, then one day you look in the mirror and realize hey – you are 20 lbs overweight.  Well with your mind that negative energy, thoughts fear and doubts can start slowly and then become 20lbs of gained weight that’s hovering around you like a little black cloud above your head!

Your energy starts to go down, your spirits feel low, you are not sleeping through the nights, you’re becoming more of a pessimist – if this sounds familiar it could be things that you’ve been allowing to build up in your mind that you need to clear out of there in a detox cleanse – just like you might do for your body!

So how do you begin? Continue Reading

Are you lacking energy and enthusiasm? Are you tired of living from pay-check to pay-check?

Maybe you’re tired of 60-hour work weeks. Maybe your work life balance feels more like a pipe dream with the deadlines, pressures and late nights at the office that prevent you from having a happy, balanced home.

Or maybe you’re just burned out from years in the same field and you want to feel inspired again.

If you’re dragging your feet to work every day, is it time to replace the leather in your shoes? Or cash it all in for a better life?

According to a survey by CareerBuilder.com, over 50% of workers feel tremendous stress on the job, and 77% say they feel burnout.

If you can relate to any of this and your professional life is leaving you drained, then perhaps it’s time to re-examine life’s possibilities for you.  You can find a new way of working, earning money, and truly achieving a work life balance.

It may require a complete shift in how you think about earning money. Most people trade TIME for money.

Millionaires, or “Millionaires in TrainingTM (MIT)” look at trading their VALUE for money, thus allowing them to free up their valuable time.

How can you get paid for your value instead of your time? Continue Reading

A couple years back, I had an experience that I will never forget. It was a day that changed my life.

I was invited to sit down with The World’s Greatest Goal Setter, the real life Indiana Jones, John Goddard – for the very first time.

I had read about him and his famous “goals list” in one of the Chicken Soup for the Soul books.

There are articles written about him in Life Magazine, National Geographic Magazine, Reader’s Digest and others, and he’s been featured in over 200 television shows!

I was fascinated by the idea of someone who could create 127 life goals and then set out on an amazing lifelong journey to achieve each and every one of them.

I knew this man was a special soul, and someone that I had to meet in my lifetime.

If you know anything about John’s goals list, you know that they are not meagre goals!

His incredible journeys and experiences have included retracing the route of Marco Polo through the Middle East, Asia and China, studying numerous primitive cultures firsthand, reading the entire collection of the Encyclopedia Britannica and the Bible from cover to cover, and climbing Mt. Everest – just to name a few.

I was deeply honoured when John invited me to his California home to sit down with him and his wife Carol in their living room, just to ‘chat’ about life and the art of goal setting.

Both he and his wife were incredibly gracious as they welcomed me into their home. I’ve seen pictures of John on his travels, and he actually does resemble Indiana Jones, with his adventurers hat and well worn khaki shirt and shorts.

But today he doesn’t look anything like the mythical figure I’ve seen, and it almost surprises me to see how regular he looks!

After agreeing to some tea from his wife, I settled down next to him and looked around his living room, which resembled a film set straight out of The Adventures of Indiana Jones, with artefacts and found treasures from his many adventures neatly placed around the room, each with their own unique story.

Suddenly, the $15 replica native mask I had in my own living room that I brought from a store seemed silly, and I vowed to replace it with found treasures from my own life adventures.

But more importantly, I vowed to have my own life adventures! Continue Reading

Happy Friday!  I saw this in an e-mail and I HAD to pass it on – Hopefully will give you a smile as you end the work week!

10 working tips for 2009

1) Do not get into trouble

2) Aim for greater heights

3) Stay focused on your job

4) Exercise to maintain good health

5) Practice Team work

6) Rely on your trusted partner to watch your back

7) Save for rainy days

Rest and relax

9) Always smile when your boss is around

10)        Nothing is impossible

Enjoy Your Weekend!!

Have you ever heard the expression ‘Junk in the Trunk’?

It’s actually a slang term that refers to someone that has a full figured bottom.  You know I’m on the treadmill a couple of times a week to reduce my back end – but in your business, you really need some junk in the trunk!

FACT:  The bigger the back-end of your organization, the bigger your bank account.

If you want to maximize your list, have additional profits centers that bring in money while you sleep and have a system in place that sells to people who already love your stuff, this is stuff you need to know!

FACT: Knowing these common niche marketing myths and understanding those ‘junk in the trunk’ implications is going to make your business easier and much more profitable.

Here’s an example for you: Continue Reading