Tag Archive | "Marketing strategy"

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Should You Advertise the Old-Fashioned Way?

Posted on 26 August 2009 by Stefanie

Remember the Wisk commercial in my last blog?  Here’s another vintage commercial:

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I bet you didn’t even know you needed Space Food Sticks until you saw that!  LOL!

Out with the old . . . in with the new.   Download your free copy of The Hartman Report now.

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What Is a Podcast?

Posted on 22 June 2009 by Stefanie

What Is a Podcast?

What Is a Podcast?

You know, it wasn’t too long ago that I was going around thinking, “What is a podcast, anyway?” – but from all the buzz I was hearing, I knew it was something I really should be doing in my own marketing strategy!

So, when I did decide to get started, I went and found the best of the best to get me on the road to creating my podcast – his name is Scott Paton – the author of Podcasting Unleashed and serious podcasting expert.

Scott showed me that Podcasting is simply a way to distribute audio and video shows via the Internet that let you subscribe to a number of files, also known as “feeds”, and then listen to or watch the program at the time of your choosing.

So, rather than having to go to a web site to see if there is a new MP3 there for you to listen to or receive it via email, which can be blocked by Spam filters, subscribers use a “feed” to deliver the MP3 file directly to them.

Podcasting, much like Blogging did for news and editorials, lets anyone have their own “Radio or TV show”.

While you have always been able to download MP3 files and listen to them on your computer, Podcasting automates a lot of the process. Now an RSS Feed delivers the MP3 file to your computer (when you want), then your computer downloads the MP3 program to your iPod (and that’s where the name came from).

But, you don’t even need an iPod for it to work, as most MP3 player have the software to automate the process. Many people simply listen to the recording on their computer, or even burn it to a CD.

Great!

What I get out of that is that podcasting is simply another way for me to connect at a heart to heart, voice to voice, face to face level with my community (and future members of my community!) – which is always something I love – especially when it turns out to be a lot less ‘technical’ than I thought it would be!

If you’re interested in getting your own podcast done and working for you before the summer ends, stop by the Get It Done Series today, where in just a few short hours, you could know exactly how to use podcasts to gain traffic, sell products, create mini-radio shows and gain a loyal following.

You could go from thinking, “What is a Podcast” to having YOUR Podcast DONE before the end of July!

Scott Paton and I are heading up the whole thing – and we’re going to make it easy for you to understand and implement right away.

Scott is so amazing when it comes to podcasting that as a direct result of his training, one student of
his made an extra $75,000 – and when Mike Filsaime and Tellman Knudsen wanted to start their podcasts, Scott was the one they turned to!

You can get your Podcast off to thunderous applause, rocket to the top of the hit lists in your industry, and GET IT DONE!

Visit here today for more info.

In the meantime – let me know your burning questions about podcasting by leaving a comment on this post – I’ll see if I can get Scott to give out some free advice! :)

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Are You Ready to Get It Done TODAY?

Posted on 10 June 2009 by Stefanie

I can hardly believe it’s FINALLY here! I have been sitting on this thing for WAY too long – and the time has come for me to share it with you! (And as a member of my online community, you’re getting exclusive access 10 days BEFORE everyone else does!)

Let me tell you – if you’re an entrepreneur or small business owner, these are the words you’ve been WAITING to hear (I know because this whole thing was created out of my own longing as an entrepreneur to just get some of the help I needed!)

I am so excited to finally be able to tell you about a new service that is going to let you check off everything on your list for your business – and check it off fast (and cheaply too!).

Now, you know me – I love marketing strategy and techniques and teaching my students the behind-the-scenes secrets of how the super successful become well-known, generate massive leads, and well…make a ton of money doing it.

And of course I put many of these techniques into practice in my own business – but even I can never seem to do ALL the ones I want to in a year – I just don’t have the time or the energy. And it’s not always easy to find the right kind of help – even if you can afford to hire out!

The real truth is (and trust me, most marketers won’t tell you this) – you’ll probably never have all ofthe hours and dollars that you’ll need to learn and implement all the top marketing strategies for your business – it’s just too much!

And when you’re continually balancing your business needs, wearing many hats, and trying to enjoy a life at the same time, you’ve gotta ask yourself…

WHO CAN REALLY…IN REALITY…STUDY FOR 10 – 12 HOURS EVERY SINGLE DAY TO JUST KEEP UP WITH THE LATEST TRAFFIC & LIST BUILDING STRATEGIES!

And really…wait for it…here’s the kicker…

WHY THE HECK SHOULD YOU HAVE TOO??????? Continue Reading

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San Francisco Botox & Internet Marketing Strategy?

Posted on 25 May 2009 by Stefanie

san-fran-botox-blog2I recently returned from a whirlwind, fast-paced trip to sunny San Francisco, where I went with my husband to attend a work conference he was speaking at. It was a fun switch for me as he’s usually attending mine!

We had just 1 day to walk around the famous Fisherman’s Wharf, but it was so much fun! There were all kinds of neat shops – antique stores, crab shacks, sweet shops – even a Ripley’s Believe it Or Not store!Just before we hopped on the cable car to return to our hotel, we visited the pub where they invented Irish Coffee. All I can tell you is if there was coffee in my drink, I couldn’t tell! I couldn’t feel my forehead by the second round – so I decided to rename the drink as the San Francisco Botox after that!I went on this trip both to support my husband and to relax and enjoy some time off. I ended up getting some great ideas for my book and having some great conversations with people I met that once again solidified my purpose for helping people to see a different way of earning revenue through things like informational products and Internet Marketing.

For example, I met 3 incredible people at one of the get-togethers for my husband’s conference from 3 very different backgrounds – but they all wanted the exact same thing: Freedom.

All this was brought about through no intention of my own – it was just one of those things where you’re making conversation, people ask you what you do, and one thing led to another…

The first person I talked to was an older (retired) woman, who practically knocked her husband down to get over to me when she heard me answer the question, “What do you do?”

I had a blast talking to Gerry! She and her husband had worked hard all their lives, and were now living comfortably.  Their kids are all grown up and taken care of, and now her goal is to be a motivational speaker!

She was looking at doing business in 2 areas that are great loves in her life – one was travel and the other was animals. She’s full of education and amazing stories in both areas, and really wants to host workshops to either get people excited about travel by introducing them to new things in the world, or to get people motivated to help animals in areas like shutting down puppy mills or giving assistance to wildlife sanctuaries around the world.

She was full of amazing stories, and she was really telling me how this is her time in life now (she called it the 2/3rds part of her life) where she can start doing the things she really loves to do and make a difference in the world.  She’s taken care of her kids and her family, and now it’s her time.

It was such a treat to get to hear some of her stories and discuss with her how some of the things I do with internet marketing strategy could fit in with some of the things she wants to do as a motivational speaker.

Then I was introduced to a middle-aged Asian man named George, and his son Stephan who was in his early twenties.

George is a businessman who is very good at what he does. He makes a great living for himself but he was sharing with me how he’s really getting tired of the rat race. He wants to create some kind of business that he can do together with his wife that will allow them to travel more and have more freedom.

He really felt and was saying over and over again how Internet business is the kind of opportunity that is so big and allows you to really go anywhere you want, which was of course very appealing to him! He was looking for a way to basically make the same kind of money he’s making now (if not more), and have a better lifestyle – the opportunity to slow down and enjoy life.

His son, Stephan, was also really interested in learning more about Internet Marketing strategy and the opportunities that are there.  He grew up reading books about twenty-thirty year olds who have become millionaires through the Internet, and he wants to be one of them!

He was just so full of vigour and dreams and high energy – and he recently was married and really had an eye to provide well for his wife and family.

Both George and Stephan had paid a lot of money for courses on how to do these things, but really only gotten their answers in pieces. In a way it was just a huge encouragement to them to talk to someone like me that has been there and literally seen it happen – I know a lot of people that have done this – it’s not just a pipe dream!

It was so cool to have this experience of meeting these 3 very different people – and completely unexpected! This all took place at my husband’s insurance conference – I wasn’t there to sell my program!

Really it’s amazing to me – it seems like no matter where I go, whether it’s standing in line at the grocery store or heading to San Francisco with my husband, I meet people that have these new hopes and new dreams, and they see the Internet as the solution.

Meeting these 3 in particular reminded me once again about all the different reasons people want to do create their own destinies in this way. These were 3 very different people with very different ages, nationalities, and reasons for wanting to change their lives…really they just needed some guidance to getting the kind of freedom they wanted!

In the end it was one of the greatest things I took away from the trip. Talking to people like this – listening to their hopes and dreams – it’s like the energy of the whole room shifts.

This is what I strive to provide for people in my Millionaires in Training Program – it’s truly something that gives me as much joy as the people that are in it get out of it! Having that kind of support and knowing through it that this REALLY is possible – that you really can get the kind of freedom in your life and career you want – it’s indescribable.

I consider it an honor to be able to provide that for people – and would be honoured to do the same for you as well. If you’re ready to step up to your dreams, visit here for more information on getting some powerful support to move forward with them to your freedom.

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Read Anything Good Lately?

Posted on 05 May 2009 by Stefanie

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Have You Read Anything Good Lately?

What was the last good book you read? Leading up to summer you often hear people talking of the best book picks for summer, for reading by the pool or while on vacation.   There are books on all type of topics from fiction, to memoirs to business text books.

What will you select to read this Spring-Summer 2009?

  • Will what you choose to read help you gain massive exposure for your business or product?
  • Will it assist you in finding international Marketing Partners?

Over the years, I have noted that the successful and savvy entrepreneurs, CEO’s and Business executives I have encountered all have one thing in common.  They are driven and passionate about what they do.  And as such they are eager to soak up as much information about the world of business as possible.

That said, I urge you to make YOUR Summer/Spring 2009 selection The Hartman Report.  When I wrote it, I knew that The Hartman Report contained information that would be transformative to those who were looking for ways to get their businesses off the ground or expand their growing empire.

The Hartman Report details the ins and outs of Joint Venture Marketing, which has literally built mega-empires.   Joint Venture Marketing is quite simply the surest way to improve the bottom line of your online business.

You can learn how to:

  • increase business by 20%
  • gain access to new customer markets
  • partner with the right Joint Venture Partner

The tips inside also include how you can start to apply this system to your business or venture even if you don’t have a product to sell.  You may have a marketing idea or access to a client base that could be effective for another entrepreneur in a similar niche.

Even if you are already applying this marketing tool to your business, there may be uses or ideas that you have not yet applied or thought of.

Whether you have an internet based business, a book to sell, targeted or niche marketing goals, Joint Venture Marketing can facilitate those goals with virtually no risk.  Given all those advantages, I hate to say it, but you have to be crazy if you don’t take a look!

I hope you will jump at this opportunity to download and read the report.

I invite you to post comments to let me know how it has changed your perceptions of marketing and where you can see it’s already one of the most prevalent business phenomenons going on right now.

At 50 pages and with zero fluff, The Hartman report is 100% concentrated essential marketing and industry information.

Since it is chalk full of info, just sit back, relax and read it a few times while ideas on how you can apply this to your business start to percolate!

Inside the report are details on how you can learn the no-cost, no-risk marketing strategy that you can learn and put into practice simply.

Take advantage now and download, for FR.EE, your copy of The Hartman Report for your early summer reading and watch your business bloom!

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Does Your Marketing Strategy Include Working With Your Competitor?

Posted on 29 April 2009 by Stefanie

If your answer to that is not a big fat YES, than you’ve got some work to do!

Almost any business person or marketer’s knee jerk reaction when you mention the word ‘competitor’ is an inner cringe.  It’s just the way most of us were raised to think…you’ve got to get ahead or you’ll fall behind, work harder than that other guy, win or lose – you’re either at the head of the game or you may as well not be playing!

But business has changed.

The economic upheaval that is all around is proving on a daily basis how much the old patterns and ways of doing things are falling away – and NOW is the time to be a part of the New Evolution of Business – which means updating your marketing strategy to work WITH your competitors for greater exposure and profit than ever before.

What do I mean by that?

You’ve probably heard the term ‘Joint Ventures’.  Did you know that Joint Ventures are all around you?

When you go into Walmart and find a McDonald’s inside, that’s a Joint Venture.  When you go into Starbucks and use T-Mobile or Rogers WiFi, that’s a Joint Venture.  When you watch Major League Baseball on NBC, it’s a Joint Venture.

There are countless examples of how corporations are using this powerful marketing strategy to increase their profits and recognition in leaps and bounds.  If corporations are the epitome of old-style, crush the competition business ways and they are using this technique, you know there’s something to it!

The truth is, entrepreneurs and small business’ are NOT taking advantage!

I’ve seen so much exciting evidence that the entrepreneurs of today have a ton of heart – you have an amazing product or service that you just want to share with the world – you want to make money, but you want to serve people too.

You’ve gotten that part of Abundance mentality down…but when it comes to actually partnering with the competition, I still see that people either don’t know enough about the ‘how’ to put it into action, or they’re afraid that it will do more harm than help (I mean, why am I going to promote someone that I’m up against?). Continue Reading

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Did You Know That When I think of Marketing Strategies, I think of Jerry Maguire?

Posted on 19 April 2009 by Stefanie

tom-cruiseThere are 2 famous lines in the Jerry Maguire movie.  One of them is, of course, “Show me the Money!”  But the other one is the one that women always remember because it’s the romantic one – “You had me at hello.

I think BOTH are relative to business – however, the romantic one is the one that I apply toward my marketing strategiesparticularly when it comes to presentations (like teleclasses)!

Did you know that when it comes to your presentation, what you start out with is SO much more important than the last 15 minutes of the “close” at the end?

I can’t tell you how many people I’ve come across that have it all backwards – they put all their time and energy into that final 15 minutes.  But the truth is, if you’ve done your job through the first 45 minutes of your talk, you can write a simple, easy sales pitch for the end and you will create massive sales – and way more than you would have otherwise!

I taught this strategy and went through a teleseminar template that I described to Matt Bacak (Internet Marketer), and when he started using it, his sales went up dramatically and immediately.  He said my template felt “real” and “the best” to him, it made so much sense to him and he loved the new insight of “You had me at hello”.

The impact was even greater for him as before he spoke to me he had just had meeting with someone that was really salesy and aggressive, which he didn’t enjoy at all – and his sales reflected that.  But using this new structure worked for him amazingly!  In fact it was the best sales he’d ever done.

What he learned is that your best sales come from you speaking the truth, being who you are, and knowing the structure of what you need to put it in.

You don’t have to be someone that you’re not in order to make great sales! Continue Reading

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A Marketing Medium – can there be such a thing?

Posted on 14 April 2009 by Stefanie

circle-san-diego

My inner circle mastermind group met for its first annual live meeting in beautiful sunny San Diego.  All I can say is …wow!

Intellectually I’ve known how powerful mastermind groups can be, especially if the dynamic is right, the people in the group are amazing, and ours hits all elements, but I never truly understood the power of them until last week.

I knew that Jack Canfield (co-author of Chicken soup for the soul) has been using them for over 25 years as well as John Assaraf (street kid millionaire) for 30 years, but I didn’t “get it” until now.  And now that I’ve had the taste – there is no turning back.  

Let me tell you what happened…

This year, for the first time I offered my database only, a chance to work with me one-on-one for 12 months, beginning in January – I knew I was on to something when it sold out in 2 days.  

Each month we would meet on the phone as a group, talk shop, share success secrets and be each other’s business confidants.  On these calls we would offer each other solutions, feedback and accountability.  I know with most mastermind groups it ends there.  And for most, that’s all they can expect, but I wanted my inner circle group to be MEGA successful so then I offered free monthly private one-on-one mentoring calls with me to plan their direction and marketing strategies.  This alone was worth $5,000 month, but I did not charge a dime for it.

So far, people were progressing and gaining clarity in their business and implementing powerful ideas.

But last week we did our first in-person event and wow – more breakthroughs happened in 2 days than all the previous weeks, and believe me, each person was already making incredible progress.

12 of us gathered in the sunshine, right on the beach, in our own private room with french doors that opened to the beach, and wall to wall windows.  On day one I gave everyone a plan and strategy to “reverse goal set” their yearly goal, and they had to break down and schedule the next 4 months activities that would forward their goal.  This really helped people to break down BIG ideas into small achievable steps.  It also provided commitment to their goals as it was put inside a calendar.  Doing so provides commitment, but also it gave them dates to look at when certain tasks would be achieved, which made them that more real – which is important.

I provided the strategy and rules and exact plan they needed to follow to do this properly and now everyone is guaranteed new income within 8 weeks (if not sooner).  And that was only the first hour of the event.

We had some more group and solo exercises designed specifically  to move people forward, as well as provide never before revealed before success tips.  And throughout the 2 days EACH member of the group received their own  “stage” front and center where the whole group focused on them and their business.

That just blew people away.

In those 2 days people went from not knowing what business they wanted to being totally clear, even with a brand message, joint venture partners, and a powerful marketing strategy!  Others who knew where they were going received huge strategies that will bring them incredible income this year.  Many had their business ideas turned inside out and what came out was EVEN BETTER than they could have imagined.

One person said in 10 minutes he received the idea he’d been working on for 2 years.  He could have happily gone home right then, but of course, he stayed and received even more ‘take-home’ breakthroughs.

It was so powerful to see the energy in the room change when a “great idea” came about versus an average one.  It was so powerful to see EACH person contributing and firing off ideas to the person who could not write fast enough with all that they were receiving.

Because I mentor on the phone most of the time, people said they got a kick out of watching my face, watching the wheels turning just before I would spit out a major plan or idea for the person on the main stage.  They were saying it was wild that I could zero in on a seed of an idea or the missing piece EVERY single time, for every single person.  In fact they started calling me the “marketing medium” which perhaps now will become my new tag line because they said it was so spooky, like my ideas were being channeled.  I laughed at first, then realized what a deep compliment that really is.  And really, all brilliant ideas and inspiration does come from somewhere don’t they?

Personally I learned quite a bit about myself and my journey.  I have a confession to make, I really believed when I created this that this would be the one and only mastermind group I would ever create.  But this was such a powerful way for people to learn, I think it is so important for growth and I hope I can find a way to continue with it every year.

Many people in the room said this was the BEST business seminar they had ever attended and many had paid 10x as much to be in other seminars  and other mastermind groups from well known people who charge $20,000 just to have a conversation with them.  So again I was thrilled.  Everyone said I should have charged double – and perhaps next year I will (and as always perhaps give a discount to returning members).

Now everyone is right on track, in fact they zipped ahead by about 5 miles in 2 days and I can’t wait for the next live event as everyone will be in a new place.  I already offered free training to my members on anything they want for the next event and I am looking forward to it.

Now we are indeed a family.  

How powerful is that?

Now, success is simply step on their journey, a done deal.

Learn more: http://www.stefaniehartman.com/circle/  

 

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What’s Different About Successful People’s Success Strategies?

Posted on 02 April 2009 by Stefanie

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What's Stopping You?

When I was working my way through university in the summers, I had a job at a totally rustic resort that was only accessible by sea plane – it was that remote!  This place catered to high powered American executives that paid quite a lot to stay in the lodge, fish, and just get away from it all.

There was no TV, no radio – it was a really peaceful place!

I was the only waitress working there, and I actually got to spend a lot of time sitting on the dock just chatting with these guys.  They were CEOs and top executives of some big companies – these guys owned tons of stock and they were very wealthy.

I was a bit intimidated by them because of that at first, but the experiences that I had as I spent time with these people through my summer job showed me that all these guys that were super super successful were really just like me – regular human beings (I know – I was surprised too! :)

They showed me that there was no difference between me and them.  Even though I was ‘just a waitress’, they never treated me any differently or showed me any less respect, and I learned a lot just from chatting with them!

I mention this because it really served me later on when I got into the business I am in now and started working with these big name gurus – the people on the talk shows, bestselling authors, etc.

I know that a lot of my students kind of feel they are somehow separated from that – that they’re very different or somehow not on that level, which is just so completely not the reality of it!

Successful people feel exactly the same way we do. When they do succeed, they feel happy about it, and failure feels just as bad to them as it does to us!

BUT, the main difference that I have noticed in super successful people is that Continue Reading

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How to Joint Venture for Profits & Leads! The No-Cost, No-Risk Marketing Strategy

Posted on 31 March 2009 by TaniaH

Pick up the recording of “How to Joint Venture for Profits & Leads! The No-Cost, No-Risk Marketing Strategy”!

People were writing notes like mad during the call, trying to absorb all the tips and marketing secrets she gave away. Stefanie knows a lot of behind the scenes info when it comes to marketing (she should – she’s worked with some famous people!), and it was incredible to hear her insight and how it can truly apply to anyone’s business success!

This is definitely a call that you will want to download and listen to! It’s full of powerful information! In fact, I suggest listening at least twice to pick up all the marketing concepts and how they can apply to you.

Visit here now to listen in:
http://www.privatejvclub.com/teleclassty/recording/

Aside from giving some great advice on no cost, no risk marketing strategies that you can start implementing in your business today, Stefanie also shared some incredible opportunities available to entrepreneurs and anyone that wants to take their business to the next level!

Stefanie also gave details in this call about a Reality Game that you can participate in on your own time on the web. Multiple winners will be selected and given the rare chance to do BIG Business with well-known super-successful speakers, authors, experts & marketers. You keep all the leads, customers and profits!

Be sure to listen in or listen again to the call to get all of this great information – this is not something you want to miss!

 

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