You can mail out the most riveting email showcasing your product, but if you don’t target it to the right audience, you won’t get results.

Check out this funny video to see what I’m talking about!

Need help targeting your email newsletters for maximum impact and profit?  Check out our Get it Done series.  Let us concentrate on your marketing needs, so you’re free to take care of business.

I just read a terrific post from David Riklan of Self-Growth on the effectiveness of email advertising.  He addresses the question:  “Does email newsletter advertising really work?” His answer  is a firm, “That depends!”  Some products — health products, financial services, and help for relationships and self-improvement — tend to fare better than others with online marketing. Continue Reading

Have You Read Anything Good Lately?

What was the last good book you read? Leading up to summer you often hear people talking of the best book picks for summer, for reading by the pool or while on vacation.   There are books on all type of topics from fiction, to memoirs to business text books.

What will you select to read this Spring-Summer 2009?

• Will what you choose to read help you gain massive exposure for your business or product?
• Will it assist you in finding international Marketing Partners?

Over the years, I have noted that the successful and savvy entrepreneurs, CEO’s and Business executives I have encountered all have one thing in common.  They are driven and passionate about what they do.  And as such they are eager to soak up as much information about the world of business as possible.

That said, I urge you to make YOUR Summer/Spring 2009 selection The Hartman Report.  When I wrote it, I knew that The Hartman Report contained information that would be transformative to those who were looking for ways to get their businesses off the ground or expand their growing empire.

The Hartman Report details the ins and outs of Joint Venture Marketing, which has literally built mega-empires.   Joint Venture Marketing is quite simply the surest way to improve the bottom line of your online business.

You can learn how to:

• increase business by 20%
• gain access to new customer markets
• partner with the right Joint Venture Partner

The tips inside also include how you can start to apply this system to your business or venture even if you don’t have a product to sell.  You may have a marketing idea or access to a client base that could be effective for another entrepreneur in a similar niche.

Even if you are already applying this marketing tool to your business, there may be uses or ideas that you have not yet applied or thought of.

Whether you have an internet based business, a book to sell, targeted or niche marketing goals, Joint Venture Marketing can facilitate those goals with virtually no risk.  Given all those advantages, I hate to say it, but you have to be crazy if you don’t take a look!

I hope you will jump at this opportunity to download and read the report.

I invite you to post comments to let me know how it has changed your perceptions of marketing and where you can see it’s already one of the most prevalent business phenomenons going on right now.

At 50 pages and with zero fluff, The Hartman report is 100% concentrated essential marketing and industry information.

Since it is chalk full of info, just sit back, relax and read it a few times while ideas on how you can apply this to your business start to percolate!

Inside the report are details on how you can learn the no-cost, no-risk marketing strategy that you can learn and put into practice simply.

Take advantage now and download, for FR.EE, your copy of The Hartman Report for your early summer reading and watch your business bloom!

If your answer to that is not a big fat YES, than you’ve got some work to do!

Almost any business person or marketer’s knee jerk reaction when you mention the word ‘competitor’ is an inner cringe.  It’s just the way most of us were raised to think…you’ve got to get ahead or you’ll fall behind, work harder than that other guy, win or lose – you’re either at the head of the game or you may as well not be playing!

But business has changed.

The economic upheaval that is all around is proving on a daily basis how much the old patterns and ways of doing things are falling away – and NOW is the time to be a part of the New Evolution of Business – which means updating your marketing strategy to work WITH your competitors for greater exposure and profit than ever before.

What do I mean by that?

You’ve probably heard the term ‘Joint Ventures’.  Did you know that Joint Ventures are all around you?

When you go into Walmart and find a McDonald’s inside, that’s a Joint Venture.  When you go into Starbucks and use T-Mobile or Rogers WiFi, that’s a Joint Venture.  When you watch Major League Baseball on NBC, it’s a Joint Venture.

There are countless examples of how corporations are using this powerful marketing strategy to increase their profits and recognition in leaps and bounds.  If corporations are the epitome of old-style, crush the competition business ways and they are using this technique, you know there’s something to it!

The truth is, entrepreneurs and small business’ are NOT taking advantage!

I’ve seen so much exciting evidence that the entrepreneurs of today have a ton of heart – you have an amazing product or service that you just want to share with the world – you want to make money, but you want to serve people too.

You’ve gotten that part of Abundance mentality down…but when it comes to actually partnering with the competition, I still see that people either don’t know enough about the ‘how’ to put it into action, or they’re afraid that it will do more harm than help (I mean, why am I going to promote someone that I’m up against?). Continue Reading

As spring comes into full swing I am mindful that the first business quarter has come to an end and the next is beginning.    It’s a great time to take stock of where you are, and maybe even readjust your strategy or note what is needed to add or change to achieve the goals you have set for the coming months.

The ability to readjust your approach or tactics as you go can mean the difference between successful marketing and sales fizzling.

So the question is:

• Have you taken stock of where you are?
• Have you planned out how to schedule attacking your marketing plan?

Just like using a map or GPS system, by noting these markers you can be steps ahead of the competition just by taking stock of where you are.

Using a sales and marketing calendar is something that I recommend when consulting my clients and it is one of the strategies that I teach in my The Millionaires in Training^TM Program.  A sales and marketing calendar gives you a hands-on ability to ability to allocate time and energy for items critical to your businesses marketing plan.

If you check in with your marketing plans each quarter you will find it a useful way to monitor your progress. I will have an indication if I need to re-adjust something or if I am close to my strategic destination I may be happy to leave things as they are.

I recommend doing this “checking in” as it can allow you to acknowledge not only those things you need to adjust but your successes as well.

Your marketing and sales calendar can give you a keen awareness of which months your promotions are booked, giving you much needed lead in time to take care of the details which can make the difference between a successful outcome or a possible setback.

To build your own sales calendar I recommend taking the following steps:

• List out all your products and programs. Input them into the appropriate date.
• Block out time to spend developing your business.
• Add a sales goal each month.

As one of aspects that I teach in my The Millionaires in Training^TM Program, a sales and marketing calendar can greatly improve your success.  The Millionaires in Training^TM Program is designed to empower you even if marketing seems as clear as a foreign language to you. You will receive clear direction, answers to your unique questions and be placed in an environment where you are supported by an intimate group of like-minded individuals, specialized coaches, and my marketing experts and instructors.

A sales and marketing calendar is just one of the many resources successful businesses and entrepreneurs use to increase sales, bring in new business and maximize their growth potential.

If you’re like most online entrepreneurs & Internet Marketers, you probably upgrade your computers, your telecommunication systems, your office equipment, and your software and database management systems on a fairly regular basis. (I know I’m always one for new gadgets and technology!)

But are you upgrading your internet marketing strategy just as often?

Because in reality, that is what will have the most impact on your business! If you ever feel left behind and you’re wondering how your competition just seems to know exactly what to do to accelerate his business while you seem to be left in the dark, you might have some catching up to do!

But how do you find the time to keep up with it all? Continue Reading

March 26th, 2009, at 5:00pm PDT or 8:00pm EDT could change your life.

Learn the secret to massive NO COST business growth that the big guys have been using for years.

If you’re sitting at your computer, wondering how to launch your new product or service, and getting frustrated that you’re not getting the results you NEED, then this message is for you!

Maybe you’ve heard about all those people doing massive launches that are making $20K, $50K, and even $100K every time.

As a small business owner or entrepreneur, will you ever have the kinds of connections you need to make that happen?

…well, you do now!

It’s time to stop feeling stuck out there on your own! Tomorrow night, you’ll learn the no-cost, no-risk marketing strategy that has been turning the business world upside down! It’s a free teleclass – just register here if you are ready to get your Big Break!

On this 60 minute call, I’ll cover the key strategy to making money quickly on a product launch. This is NOT a product, nor another training program. It is NOT anything expensive.

You’re going to hear about a business tool that matches you up with promotional partners (already there waiting for you) AND teaches you strategies of how to collaborate for product creation, exposure and product sales! Continue Reading

Have you ever heard the expression ‘Junk in the Trunk’?

It’s actually a slang term that refers to someone that has a full figured bottom.  You know I’m on the treadmill a couple of times a week to reduce my back end – but in your business, you really need some junk in the trunk!

FACT:  The bigger the back-end of your organization, the bigger your bank account.

If you want to maximize your list, have additional profits centers that bring in money while you sleep and have a system in place that sells to people who already love your stuff, this is stuff you need to know!

FACT: Knowing these common niche marketing myths and understanding those ‘junk in the trunk’ implications is going to make your business easier and much more profitable.

Here’s an example for you: Continue Reading