You can mail out the most riveting email showcasing your product, but if you don’t target it to the right audience, you won’t get results.

Check out this funny video to see what I’m talking about!

Need help targeting your email newsletters for maximum impact and profit?  Check out our Get it Done series.  Let us concentrate on your marketing needs, so you’re free to take care of business.

I just read a terrific post from David Riklan of Self-Growth on the effectiveness of email advertising.  He addresses the question:  “Does email newsletter advertising really work?” His answer  is a firm, “That depends!”  Some products — health products, financial services, and help for relationships and self-improvement — tend to fare better than others with online marketing. Continue Reading

Sorry - the computer fairy's probably not going to stop by today - but wouldn't it be nice?

I just read a great post from Marc Goldman on the importance of having a great affiliate system set-up for your Joint Venture partners.

I know there are a lot of entrepreneurs out there who really don’t like having to pay attention to these ‘technical’ details in their online advertising techniques and partnerships – I think sometimes we all kind of just hope that the IT fairy will come down and take care of it all for us – or that if problems arise, they’ll just go away!

But there are some things that you just can’t leave to the good will of your partners, clients, and customers – and money is one of them. Continue Reading

Gone Are the Days of the Faceless Corporation

According to a Yale psychology department study, there are ten words you should be using in your advertising techniques to get the most powerful responses:

New, Save, Safety, Proven, Love, Discover, Guarantee, Health, Results, and You (which was listed as the most powerful above all!)

As a marketer, knowing these types of things always interests me, but as one who’s interested in the ‘heart’ of business, I’m just fascinated as the feelings behind why these words are so powerful in advertising.

It can be all too easy for any marketer to fall into the trap of making it ‘about me’. I think a lot of that is simply ingrained in us from the older days of advertising – the lack mentality and desperation to say ‘Look at me! Look at me!’ where the one who shows the most glitter gets ahead.

It can be very difficult to trust your marketing on the strength of who you are and the foundation of quality that you provide when you’re living on the fear that someone else may get ahead!

But think about it – if you can provide something unique and novel, your product or service is going to shout ‘NEW’ and ‘DISCOVER’ louder than any of your copy will. If you can offer testimonials and give your honest word to stand behind your product or service, ‘PROVEN’, ‘RESULTS’, ‘SAFETY’ and ‘GUARANTEE’ are spoken out for you.

If your true desire is to make honest money with something you know your audience can afford and pay happily, they’re going to know that they’re SAVING, and while not everything has to do with HEALTH, any product or service you create that contributes to overall balance is going to have an affect there too.

LOVE, of course, can literally show through everything you do – and the more you love what you’re doing and who you’re doing it for, the greater the power of that word will pervade throughout every aspect of your business.

And YOU, of course – your client or customer – they’ll know right away if it’s all about them or not as soon as they stumble across your marketing efforts!

Does this mean you should never use these words in your copy or advertising techniques, simply letting your product or service speak for itself? Continue Reading

The Times Are Changing

I’ve been loving seeing all your comments for my publishing house names – keep them rolling in by adding your comment right here! (Remember, the winner gets a shot at a big time publishing contract (we’re talking the works – distribution through Amazon, Barnes & Noble, Amazon Kindle and major bookstores) for you or someone you know.

While I was at the book expo in New York I spent a lot of time with my publisher, Morgan James – putting together some exciting stuff that I’ll be announcing soon – a very big deal that will be great for everyone on my list!

While I was there I learned a lot about traditional publishing – and it appears that the publishing world is being transformed just as much as the marketing world is these days. It’s pretty clear to me that the model for publishing is going to change – illustrated even more deeply by some news I heard while I was there… Continue Reading

What Is a Podcast?

You know, it wasn’t too long ago that I was going around thinking, “What is a podcast, anyway?” – but from all the buzz I was hearing, I knew it was something I really should be doing in my own marketing strategy!

So, when I did decide to get started, I went and found the best of the best to get me on the road to creating my podcast – his name is Scott Paton – the author of Podcasting Unleashed and serious podcasting expert.

Scott showed me that Podcasting is simply a way to distribute audio and video shows via the Internet that let you subscribe to a number of files, also known as “feeds”, and then listen to or watch the program at the time of your choosing.

So, rather than having to go to a web site to see if there is a new MP3 there for you to listen to or receive it via email, which can be blocked by Spam filters, subscribers use a “feed” to deliver the MP3 file directly to them.

Podcasting, much like Blogging did for news and editorials, lets anyone have their own “Radio or TV show”.

While you have always been able to download MP3 files and listen to them on your computer, Podcasting automates a lot of the process. Now an RSS Feed delivers the MP3 file to your computer (when you want), then your computer downloads the MP3 program to your iPod (and that’s where the name came from).

But, you don’t even need an iPod for it to work, as most MP3 player have the software to automate the process. Many people simply listen to the recording on their computer, or even burn it to a CD.

Great!

What I get out of that is that podcasting is simply another way for me to connect at a heart to heart, voice to voice, face to face level with my community (and future members of my community!) – which is always something I love – especially when it turns out to be a lot less ‘technical’ than I thought it would be!

If you’re interested in getting your own podcast done and working for you before the summer ends, stop by the Get It Done Series today, where in just a few short hours, you could know exactly how to use podcasts to gain traffic, sell products, create mini-radio shows and gain a loyal following.

You could go from thinking, “What is a Podcast” to having YOUR Podcast DONE before the end of July!

Scott Paton and I are heading up the whole thing – and we’re going to make it easy for you to understand and implement right away.

Scott is so amazing when it comes to podcasting that as a direct result of his training, one student of
his made an extra $75,000 – and when Mike Filsaime and Tellman Knudsen wanted to start their podcasts, Scott was the one they turned to!

You can get your Podcast off to thunderous applause, rocket to the top of the hit lists in your industry, and GET IT DONE!

Visit here today for more info.

In the meantime – let me know your burning questions about podcasting by leaving a comment on this post – I’ll see if I can get Scott to give out some free advice!

I can hardly believe it’s FINALLY here! I have been sitting on this thing for WAY too long – and the time has come for me to share it with you! (And as a member of my online community, you’re getting exclusive access 10 days BEFORE everyone else does!)

Let me tell you – if you’re an entrepreneur or small business owner, these are the words you’ve been WAITING to hear (I know because this whole thing was created out of my own longing as an entrepreneur to just get some of the help I needed!)

I am so excited to finally be able to tell you about a new service that is going to let you check off everything on your list for your business – and check it off fast (and cheaply too!).

Now, you know me – I love marketing strategy and techniques and teaching my students the behind-the-scenes secrets of how the super successful become well-known, generate massive leads, and well…make a ton of money doing it.

And of course I put many of these techniques into practice in my own business – but even I can never seem to do ALL the ones I want to in a year – I just don’t have the time or the energy. And it’s not always easy to find the right kind of help – even if you can afford to hire out!

The real truth is (and trust me, most marketers won’t tell you this) – you’ll probably never have all ofthe hours and dollars that you’ll need to learn and implement all the top marketing strategies for your business – it’s just too much!

And when you’re continually balancing your business needs, wearing many hats, and trying to enjoy a life at the same time, you’ve gotta ask yourself…

WHO CAN REALLY…IN REALITY…STUDY FOR 10 – 12 HOURS EVERY SINGLE DAY TO JUST KEEP UP WITH THE LATEST TRAFFIC & LIST BUILDING STRATEGIES!

And really…wait for it…here’s the kicker…

WHY THE HECK SHOULD YOU HAVE TOO??????? Continue Reading